Proven Amazon Growth Expert | PPC, SEO & Multi-Market Success Stories
My Achievements — at a glance
𝟭. Scaled a 𝗨𝗦 marketplace from $𝟬 → $𝟯𝟬𝟬𝗞 sales in 𝟯 𝗺𝗼𝗻𝘁𝗵𝘀.
𝟮. Launched 𝟭𝟵 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 (𝗨𝗦) with ASIN-level optimizations.
𝟯. Grew Amazon Italy sales from €𝟭.𝟮𝗠 → €𝟭.𝟵𝗠 𝗶𝗻 𝟰 𝗺𝗼𝗻𝘁𝗵𝘀 via marketplace audit, SEO, PPC & pricing.
𝟰. Planned and ran 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗣𝗣𝗖 (𝗦𝗣, 𝗦𝗕, 𝗦𝗗, 𝗩𝗶𝗱𝗲𝗼) delivering significant ad-driven revenue.
𝟱. Improved listing performance (𝗖𝗧𝗥, 𝗖𝗩𝗥, 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝗿𝗮𝗻𝗸𝗶𝗻𝗴) through SEO-rich listings, A+ content, and visuals.
𝟲. Managed $𝟭𝗠+ monthly ad budgets.
𝟳. Reduced ACoS from 𝟳𝟵% → 𝟯𝟲% while increasing conversion rate by 200%.
𝟴. Implemented Amazon Kindle Ads for 𝟭𝟬𝟬+ 𝗯𝗼𝗼𝗸𝘀 𝗮𝘁 ~𝟭𝟱% 𝗔𝗖𝗼𝗦.
𝟵. Expanded PPC and ad strategies into new countries (𝗨𝗦, 𝗨𝗞, 𝗜𝘁𝗮𝗹𝘆) 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲𝘀.
1) Scaled US marketplace revenue from $0 → $300k in just 3 months.
𝗢𝘂𝘁𝗰𝗼𝗺𝗲: Brand launched and generated $300K total revenue in 3 months.
𝗠𝘆 𝗿𝗼𝗹𝗲: Led planning, execution, and continuous optimisation of PPC and launch operations.
𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝗜 𝘁𝗼𝗼𝗸 (𝗵𝗼𝘄 𝗜 𝗴𝗼𝘁 𝗶𝘁):
• Built launch plan: pre-launch visibility (keyword seeding) + initial promotional PPC flows.
• Structured PPC funnels (auto → harvest keywords → manual exact & phrase) and sponsored brand placements for visibility.
• Allocated staged ad budgets to maximize Early Reviewer/launch velocity without blowing ACoS.
• Optimised listings for conversion (SEO-rich titles, bullets, enhanced images).
• Implemented bid management and negative keyword hygiene daily/weekly.
𝗧𝗼𝗼𝗹𝘀 & 𝗰𝗵𝗲𝗰𝗸𝘀 𝘂𝘀𝗲𝗱: Helium10 / Amazon Brand Analytics / Amazon ad reports / daily business reports.
2) Launched 19 new products (US) with ASIN-level optimization
𝗢𝘂𝘁𝗰𝗼𝗺𝗲: 19 product launches with ASIN optimisations that contributed to the US marketplace growth.
𝗬𝗼𝘂𝗿 𝗿𝗼𝗹𝗲: End-to-end product launch owner (listing, creative, PPC, inventory coordination).
𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝗜 𝘁𝗼𝗼𝗸 (𝗵𝗼𝘄 𝗜 𝗴𝗼𝘁 𝗶𝘁):
• Product research → prioritized SKUs based on demand, margin, and compliance.
• Created SEO-optimized listings (title, bullets, backend terms), high-converting images and A+ content.
• Ran staged PPC launch campaigns and monitored ACOS/TACOS to optimize spend.
• Coordinated with procurement for lead times and restock thresholds.
𝗧𝗼𝗼𝗹𝘀: Helium10, Keepa, Jungle Scout, Feedvisor, internal reporting.
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁: Rapid catalog expansion contributing to marketplace revenue and enabling broader ad scaling.
3) Grew Amazon Italy from €1.2M → €1.9M in 4 months (market audit & optimization)
𝗢𝘂𝘁𝗰𝗼𝗺𝗲: +€700K increase in sales in 4 months for Amazon Italy.
𝗬𝗼𝘂𝗿 𝗿𝗼𝗹𝗲: Performed Quality Analysis and implemented SEO / PPC / Pricing improvements.
𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝗜 𝘁𝗼𝗼𝗸 (𝗵𝗼𝘄 𝗜 𝗴𝗼𝘁 𝗶𝘁):
• Conducted full marketplace audit: listing SEO gaps, PPC inefficiencies, pricing mismatches.
• Rebuilt listing content: localized keywords, translated A+ content, improved images aligned with the Italian customer behaviour.
• Restructured PPC campaigns (new keyword buckets, negative keywords, placement adjustments) and aligned bids to profitable targets.
• Implemented dynamic pricing decisions and targeted promotions to capture share.
𝗧𝗼𝗼𝗹𝘀: Helium10, Keepa for pricing trends, Amazon ad reports.
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁: Significant top-line improvement and stronger position in a competitive marketplace.
4) Full PPC strategy across all ad types (SP, SB, SD, Video) — drove ad revenue
𝗢𝘂𝘁𝗰𝗼𝗺𝗲: Multi-format ad strategy created consistent ad-driven revenue.
𝗬𝗼𝘂𝗿 𝗿𝗼𝗹𝗲: Planner and executor of ad strategy (setup, optimization, scaling).
𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝗜 𝘁𝗼𝗼𝗸 (𝗵𝗼𝘄 𝗜 𝗴𝗼𝘁 𝗶𝘁):
• Mapped buyer journey and selected ad formats per funnel stage (SP for conversion, SB for brand, SD and video for retargeting/awareness).
• Built campaign templates and testing frameworks (ASIN/product targeting, audience, creative experiments).
• Performed bid optimisation, placement bid adjustments, day-parting (if relevant) and negative keyword scaffolding.
• Scaled winning campaigns while protecting overall ACoS.
𝗧𝗼𝗼𝗹𝘀: Amazon Ads console, Helium10 for keyword discovery, ad report analysis.
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁: Predictable ad revenue that scaled with improved ROAS and controlled ACoS.
5) Improved listing-level performance (CTR, CVR, organic ranking) via content & visuals
𝗢𝘂𝘁𝗰𝗼𝗺𝗲: Noticeable uplift in CTR/CVR and organic rank after listing improvements and A+ implementations.
𝗬𝗼𝘂𝗿 𝗿𝗼𝗹𝗲: Listing optimisation lead — copy + visual + A+ content strategy.
𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝗜 𝘁𝗼𝗼𝗸 (𝗵𝗼𝘄 𝗜 𝗴𝗼𝘁 𝗶𝘁):
• Conducted keyword gap and review sentiment analysis to identify best benefit-led messaging.
• Designed image briefs and A+ modules (desktop & mobile) to highlight USPs and address customer doubts.
• Worked with creative team to produce visuals & videos; tested variants and implemented the best performing assets.
𝗧𝗼𝗼𝗹𝘀: QC via Amazon business reports, Helium10 keyword indexes.
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁: Higher organic traffic, stronger conversion rate, lower reliance on paid traffic.
6) Managed > $1,000,000 monthly ad budget
𝗢𝘂𝘁𝗰𝗼𝗺𝗲: Large-scale ad budget Management and performance responsibility.
𝗬𝗼𝘂𝗿 𝗿𝗼𝗹𝗲: Senior PPC manager responsible for budget allocation and performance.
𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝗜 𝘁𝗼𝗼𝗸 (𝗵𝗼𝘄 𝗜 𝗴𝗼𝘁 𝗶𝘁):
• Prioritised high-ROI SKUs and apportioned budget across campaigns and market opportunities.
• Implemented pacing rules and bid strategies to avoid overspend while capturing demand.
𝗧𝗼𝗼𝗹𝘀: Amazon Ads console, budget trackers, Helium10 for keyword ROI checks.
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁: Managed high ad spend responsibly while hitting revenue targets.
7) Reduced ACoS from 79% → 36% and increased conversion by 200%
𝗢𝘂𝘁𝗰𝗼𝗺𝗲: Major efficiency gain in advertising and conversion uplift.
𝗬𝗼𝘂𝗿 𝗿𝗼𝗹𝗲: Lead campaign optimizer and conversion analyst.
𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝗜 𝘁𝗼𝗼𝗸 (𝗵𝗼𝘄 𝗜 𝗴𝗼𝘁 𝗶𝘁):
• Performed a deep campaign audit to remove poor-performing keywords and consolidate campaigns.
• Shifted budgets from low-converting, high-cost keywords to high-intent, mid-tail keywords.
• Implemented negative keyword layers and structured exact/phrase match campaigns for control.
• Improved listing quality to lift CVR (thus reducing ACoS while driving sales).
𝗧𝗼𝗼𝗹𝘀: Ad reports, Helium10, A/B creative testing.
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁: Much higher profitability from ad spend and better unit economics.
8) Managed 200+ unique products with avg ACoS ~15% & implemented Kindle Ads for 100+ books at 15% ACoS
𝗢𝘂𝘁𝗰𝗼𝗺𝗲: Large SKU portfolio management with efficient ad performance.
𝗬𝗼𝘂𝗿 𝗿𝗼𝗹𝗲: Campaign & catalogue manager for high SKU volumes.
Actions I took (how I got it):
• Standardised campaign templates and reporting to manage scale.
• Implemented automation routines (naming conventions, bulk uploads) and performance thresholds.
• For Kindle: set genre-specific targeting and optimised bids to maintain ACoS.
𝗧𝗼𝗼𝗹𝘀: Amazon bulk operations, Helium10, internal templates.
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁: High SKU throughput with controlled ad efficiency.
9) Multi-marketplace PPC expansion (US, UK, IT, IN) & marketplace-specific strategies
𝗢𝘂𝘁𝗰𝗼𝗺𝗲: Successful expansion of PPC and catalog strategy across multiple geographies.
𝗬𝗼𝘂𝗿 𝗿𝗼𝗹𝗲: Lead for cross-border ad expansion and localization.
𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝗜 𝘁𝗼𝗼𝗸 (𝗵𝗼𝘄 𝗜 𝗴𝗼𝘁 𝗶𝘁):
• Localised keywords, listings and A+ content for regional customer intent.
• Adapted bid strategies to country-level CPC and seasonality.
𝗧𝗼𝗼𝗹𝘀: Country-specific data in Helium10, local market monitoring.
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁: Wider revenue base and reduced single-market risk.